Online sellers
What makes online credit card processing for small business different?
Online credit card processing for small business runs on card-not-present transactions. These generally carry higher interchange than in-person payments because the card is not physically checked, so e-commerce sellers usually sit toward the higher end of the 1.5% to 3.5% range that NerdWallet reports.
Because interchange is fixed by the networks, the place to save is the processor markup. That is the layer Avendo targets: it routes each online transaction to the processor offering the best available rate in real time, behind the checkout you already use.